Paradise Valley is a small, affluent town in Maricopa County, Arizona, United States. The town is known for its luxury golf courses, shopping, and restaurant scene. According to the 2010 census, the population of the town was 12,820. Despite the town's relatively small area and population compared to other municipalities in the Phoenix metropolitan area, Paradise Valley is home to eight full-service resorts, making it one of Arizona's premier tourist destinations. It is also known for expensive real estate.It should not be confused with Paradise Valley Village, an official municipal designation, in northeast Phoenix. For instance, Paradise Valley Community College, Paradise Valley High School, Paradise Valley Hospital, Paradise Valley Mall, and Paradise Valley Golf Course are all located several miles to the north of the town, in Phoenix.